$4,485 to admit a patient
26 admissions in 8 months from Google Search. The second half of the year is where volume showed up.
The facility
A Joint Commission accredited treatment center. Mental health and addiction. They needed more people in beds, not more form fills. We do not publish the facility name.
What was broken
Insurance and program ads were sending people to pages with too much copy and a form that did not match the ad. Cost per click looked fine. Cost per admission did not.
What we did
Tightened the Google Search account around the campaigns that actually admit: insurance and residential. Shortened the landing pages. Rebuilt the form. Made the paid lander match the query.
The numbers
January through August 2026, from the online admissions scorecard and ad spend.
- Cost per admission: $4,484.60
- Ad spend: $116,599.57
- Admissions: 26
- First four months: 6 admits
- Next four months: 20 admits
- Good-insurance leads: 38
- Refer-outs: 14
The line that matters
You do not buy traffic. You buy an admission. This account did it for $4,485.
Want the same math on your Google account? Get a free marketing plan.
Tunnel Vision Recovery, Lawton OK
People looking for rehab in Lawton are finding the listing without typing the brand.
Google Business Profile, March through August 2026
- 7,147 profile views
- 523 website clicks
- 309 calls
- 71% of counted listing searches were non-branded
- "rehab lawton ok" (151) nearly matched the brand name (162)
The Google Business Profile website link is the #1 organic page on the site. Impressions to that URL are up 24% over 3 months.